The Purpose of a Business is NOT to make money.
The purpose of a business is:
“To Create and to Satisfy a Customer.”
This in no way means that money is not important. In fact, money is essential in a business, but it is not the purpose. Rather money is the measure of a business and how well you are doing towards that purpose.
If you are not satisfying the customer then the measure of money will be small.
If you are satisfying the customer then the measure of money will be great.
The difference is essential to understand, as the resulting FOCUS is critical. The incorrect focus will lead to the State of Business we find ourselves in. Have the right FOCUS and money comes by default.
Lars.
